Hi, I'm Kerry, and Lavender Lane has always been more than a business name to me. 

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Lavender represents something I've long been drawn to — calm, wellness and a sense of grounding.  And "Lane" represents the journey: moving forward, growing, discovering and sometimes finding out way back to what matters. ​

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At Lavender Lane, we're not just about marketing; we're about crafting unforgettable experiences and fostering genuine connections. We believe in the power of a warm smile, the uniqueness of every story, and the lasting impression of making others feel truly valued.

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My own journey has taken me through more than two decades of marketing, advertising, entrepreneurship and events, but it hasn't followed just one path. Earlier in my career, I worked in reservations for US Airways and have also worked in private country clubs — experiences that gave me an appreciation for travel, hospitality, guest experience and the details that can make an experience truly memorable.

 

My personal interest in wellness led me to become a Reiki Master, and I'm currently continuing that journey through training toward an Embodiment Coaching Certification. 

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Over time, I began to see how all of those pieces connected - creativity, experiences, travel, hospitality, wellness, and most importantly, people. 

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Today, Lavender Lane continues to help businesses bring their ideas and brands to life through thoughtful marketing and events, while Unfiltered Retreats has opened a new lane — creating meaningful retreat experiences where women have the space to slow down, reconnect and simply be. 

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Different experiences. Different needs. But the heart behind them is the same: creating something thoughtful, authentic and meaningful for the people we serve.